SHOT Show 2019

Norma SHOT Show 2019 - Sign Welcome to Las Vegas, Nevada

Find all SHOT Show related material and infos right here!

Visit us at booth #16727 from January 22 - 25 at Sands Expo Center in Las Vegas!

RUAG Ammotec USA Set to Unveil Exciting Brand Relaunch at SHOT Show

Tampa, USA, January 18, 2019. RUAG Ammotec USA is set to unveil an exciting array of new products, exciting partnerships, enhanced branding and an all-new booth design at the 2019 SHOT Show in Las Vegas.

RUAG Ammotec USA, Inc. sells, markets and distributes Norma, GECO, and Swiss P brand ammunition, components and related products in the U.S. and manufactures Norma, GECO and Inceptor brands of ammunition for sales within the U.S. and abroad.

Some of the new product offerings that will be on display at the RUAG Ammotec booth (#16727) include:

  • Norma 9mm Monolithic Hollow Point
  • Norma 9mm HEXAGON
  • Norma 9mm ENVY
  • Norma BONDSTRIKE Extreme
  • Norma 17 HMR
  • Norma 22 Mag Jacketed Hollow Point

Making guest appearances at the RUAG Ammotec (#16727) booth will be:

Tim Kennedy -- 2:00pm Wednesday, January 23

Tim Kennedy is a U.S. Army Ranger, Special Forces Sniper and a former professional MMA fighter. Tim exclusively uses Inceptor ammunition for Sheepdog Response, a comprehensive training program with a focus on situational awareness, weapons retention, advanced firearms skills, active shooter response and much more. 

Brittany Boddington -- 9:30am Tuesday, January 22

Brittany Boddington is a well-known TV show host, writer and international hunter.  Brittany has hunted game across the globe and enjoys sharing her stories and inspiring men and women to find their own outdoor adventures.

RUAG Ammotec USA will also be hosting a beer and pretzel reception at its booth (#16727) on Tuesday, January 22 from 4:00pm-5:30pm.  Stop by and check out the newly redesigned booth, along with all of the exciting new products.

More information about RUAG Ammotec USA and the family of brands is available at

Norma Photos from SHOT Show 2019

Below you'll find a selection of photos taken during the SHOT Show 2019. Please be aware that the thumbnails only show a portion of the full image, clicking on them will take you to the high resolution file showing you the full picture.

We'll continue to update this section as the SHOT Show progresses. Stay tuned for more!